Flightpath: Navigating the pathway to sustainable aviation
Aviation is vital. It enables immense progress for people and business. But the industry faces unprecedented challenges – passenger numbers are expected to double by 20371, while targets are in place for a 50% reduction in net CO2 levels by 2050, relative to 20052. At the same time, societal pressure to tackle climate change is increasing, with appetite to act now. The options are limited and complex, but with urgent action and collaboration from multiple stakeholders, significant reductions in aviation emissions are possible.
Shell Aviation advocates a three-tiered carbon-management approach to reducing CO2 emissions:
- Avoid emissions: By adopting new technologies and achieving operational efficiencies that eliminate CO2 ?output, particularly on the ground
- Reduce emissions: Through the use of sustainable aviation fuel
- Offset emissions: By using high quality nature-based carbon credits to compensate for emissions
WATCH: Introducing "Flightpath" – meet our host, Joel Makower
Join us as we explore how aviation can thrive responsibly, now and tomorrow.
Explore how aviation can thrive responsibly, now and tomorrow.
Title:? JOEL 30 SECOND INTRO
Duration: 47 seconds
In this video, Joel Makower introduces himself and the subject of the “Flightpath” interview series
JOEL 30 SECOND INTRO – MASTER Transcript
[Background music plays]
Joel Makower speaking into the camera, seen against the background of an office interior
I'm Joel Makower.
I've been analyzing sustainable business practices for the past 30 years, including in the aviation industry.
In this conversation series, I'll be talking to sustainability experts about their views on how the aviation industry can continue to prosper while pursuing environmental sustainability.
Aviation's energy transition challenge is simply too great for any one company or initiative.
It won't be easy, but it can be achieved through genuine collaboration by airlines, airports, governments, energy providers and passengers.
What will it take for aviation to become sustainable as it grows?
Please tune in to find out.
And sign up for the latest perspectives by clicking on the link below.
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The views, information, or opinions expressed during this video series are solely those of the individuals involved and do not necessarily represent those of the Shell group of companies and its employees. Shell Aviation has funded the production and recording of this video to drive sustainability conversations in the aviation industry.
Airlines are feeling pressure to curb CO2 emissions today. Until sustainable fuel and technology solutions are deployed to help avoid and reduce emissions directly, the industry will also need comprehensive carbon offset programmes if it is to meet its net emissions reduction targets. The Nature Conservancy’s Chris Webb points to airlines’ opportunity to benefit from the most effective carbon sink “technology” available today: nature itself.
Balancing the growth of aviation with the needs of our planet requires bold innovation. Avoid and Reduce strategies are most effective for tackling CO2 emissions but are not yet scalable. How can the industry act now to drive results?
When CO2 emissions can’t be avoided, offsets can reduce the impact. But not all offsets are created equal. Nature-based solutions show promising potential.?
Shell announced that it will support SkyNRG with its technical and commercial expertise and has the option to purchase sustainable aviation fuel produced at the facility.
Questions? Need more information? Contact us.
Get more information about Shell Aviation, the future of sustainable flying and how we can help make this happen for your organization. Tell us a little about you and we’ll get in touch.